Grass

Feeding nine billion people

In a couple of decades, the world's population is going to reach the figure of nine billion. More people means more mouths to feed: the growing population is putting a big strain on food production methods. Every company that is directly or indirectly involved in the food industry has a heavy responsibility because of this. We do not dodge this responsibility; we rise to the challenge of playing our part.

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Grass plays a major role in the global food production industry. The growing world population and the increasing prosperity enjoyed by ever-higher numbers of people are leading to a greater demand for protein-rich foods. That means that the demand for dairy products just keeps on growing. Grass is the main building block for nutritious dairy products: it is the cheapest source of milk protein. Grass that is developed from just the right balance of genetics and technology makes for a healthy cow that gives the very best possible milk.

A higher production of both crude proteins per hectare and milk protein per cow is going to be needed so that the available agricultural land can be efficiently used to meet the increasing demand for dairy products. When grass does not contain enough nutrients, cows are often given food supplements such as soya. These products cost a lot more than grass, leading to higher production costs and more expensive milk. Reason enough to ensure that grass contains all the necessary nutrients so that cows don't need to be given expensive forage to supplement their diet.

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